This data included a pixel, which allowed your email provider to detect that the email was opened, what device was used, and sometimes where the subscriber was located when they opened the email. In the past, data from an email was loaded only when the recipient opened the email and downloaded the email’s images, which happened automatically in most cases.
#App to track email for mac mac
The feature is now available for users of Apple’s Mail app for iPhone, iPad, Mac computers, and Apple Watch, allowing them to mask information such as when and where they open an email, what device they used, and any other online activity linked to that device. Mail Privacy Protection is an Apple Mail feature announced in June of 2021 that prevents email marketers from using invisible pixels to collect information from recipients. The short answer is that Mail Privacy Protection gives users of Apple’s Mail app the option of hiding if and when they open marketing emails.
Perhaps you’ve heard people saying, “The email open rate is dead!” or that Apple Mail Privacy will forever change the landscape of email marketing. Apple Mail Privacy Protection (MPP) is here, and so are some major updates that email marketers should be aware of.
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